Introducing Our New Coffee Bags
Why A Redesign, And Why Now?
For three decades, Intelligentsia has stood for quality, innovation, and a distinct point of view. Our bold use of red and black helped define us in the early years of specialty coffee. But as we have matured and our audience has grown, we saw an opportunity to inject renewed energy and creativity into our packaging, while honoring the essence of who we are.
The redesigned bags strike a balance between heritage and progression. Our iconic brand colors remain, now reimagined with a modern lens. This update invites a new generation of coffee lovers in, while continuing to excite our long-time fans.
Design Inspiration
Each tier of our coffee offerings tells its own story through design.
Black Cat Espresso
Black Cat stays true to our legendary black and gold colorway, now enriched with deep greens to add depth and intrigue.
Signature Blends
Our staple Signature Blends pay tribute to the classic Intelligentsia red, reimagined with a vivid gradient and pops of orange that reflect the vibrant energy of our coffees.
Single Origin
Inspired by our trips to coffee origins and the beauty of the coffee plant, these bags reflect the lush greens of foliage and the rich reds of ripe cherries. Colors evoke coffee's incredible transformation from seed to fruit, celebrating the many steps in the journey and the meticulous hands that care for each coffee plant.
Inspired by our trips to coffee origins and the beauty of the coffee plant, these bags reflect the lush greens of foliage and the rich reds of ripe cherries. Colors evoke coffee's incredible transformation from seed to fruit, celebrating the many steps in the journey and the meticulous hands that care for each coffee plant.
Special Selection
Ethereal and premium, these bags embody the rare, transformative nature of these coffees. Soft hues and delicate cloud-like compositions allow the nuanced flavor notes to shine, with each bag acting as an elegant canvas for a complex sensory experience. All of our Special Selections will now come with a box, a unique and premium presentation for our most premium coffees.
All About The Details Every bag now features storytelling elements on the side panels that highlight our sourcing philosophy, our artful approach to blending, and our strong perspective in lighter roasting. On the back, our core belief is proudly displayed:
“Elevating a daily ritual into a culinary experience.”
Why Are The Bags Semi-Transparent?
We believe the most important part of any coffee bag is the coffee itself. With semi-transparent elements in the design, we put that truth front and center. It’s a quiet but powerful nod to our belief in radical honesty and uncompromising quality. Freshness is of utmost importance to us. We always recommend storing coffee, like any perishable good, in a dry place away from direct sunlight.
A Shift In Size In Single Origins
You’ll notice our Single Origin offerings have moved from 12oz to 10oz. We release over 50 Single Origins each year. With such an expansive menu, moving these coffees into 10oz allows for more variety and choice for our customers. We want customers to be able to explore origins, flavors, varietals and processing nuances without feeling like price or volume is a barrier to variety on their coffee shelf.
Current and future subscribers to Intelligentsia Choice will also receive our new 10oz bags as a part of the Single Origin subscription program.
Introducing Roast Profiles
To make selection easier and more intuitive, we’ve introduced a new "Roast Profile" indicator on our labels. Based on a 9-point scale, each coffee is now categorized as:
Bright – Lightest, most vibrant roasts
Comforting – Balanced, approachable light-medium roasts
Traditional – Our darkest, most developed roasts
The new packaging will debut in phases as we transition out of our existing inventory. For a brief period September 18th to November 5th, you may still receive some coffees in our original bags, each still filled with the same exceptional coffee.